Infiintata in Mountain View, California, in anul 1986, Pinnacle continua sa isi sporeasca reputatia de producator de solutii inovatoare usor de folosit. In August 2005, Pinnacle Systems a fost preluata de Avid Technology, Inc., leader mondial in productia de unelte pentru profesionistii in film, audio, animatie 3D, jocuri, si broadcast. Printre marcile Avid se numara Avid, Digidesign, M-Audio, Sibelius, Softimage, Sundance Digital si Pinnacle Systems. In prezent, Pinnacle Systems are peste 13 milioane de clienti car folosesc linia de produse Pinnacle Studio™, Dazzle®, Pinnacle PCTV™, Pinnacle ShowCenter™, Pinnacle Mobile Media™, si multe altele.